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Simple and elegant - simply Bally

Based on the draft of English design office John Field, a sales area of approx. 460 m² was built for Bally divided between two floors.


The task implemented a clear, straight-lined store design where the merchandise is to be the focus and which does not use any frills.


The store design for the sales area was very clear and did not even permit the use of skirting boards for visual reasons.

The colours in this project were simply kept in white and oak.

Even the flooring had to be seamless. Therefore, the store design used a bright white PU-coating..


Some walls were painted with dispersion paint and others were coated with oak parquet. The smooth bottom view of the ceiling is only interrupted by the integrated lamps. The lamps are placed in “light pits” integrated into the ceiling like a flipped box.

The flooring is a PU-coating in a light white. This floor offers a seamless look. Skirting boards were dispensed with for visual reasons.

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