Brauneis_Frankfurt am Main-2
Fashion & Shoes

Brauneis

Frankfurt am Main (Germany) More information
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  • © HEIKAUS 2019

Brauneis is the break through for the fashion world!

The fashionable women’s and men’s textile store “Brauneis”, in the “Große Eschenheimer Straße” expanded its existing sales floor in August 2017 and charged HEIKAUS with the design and construction of the fashion store.

Task

Turning two into one was our task after the owners of Brauneis had the opportunity to add roughly 70 m² in adjacent business area to their premises in theEschenheimer Strasse in Frankfurt.

The attractive store was to be enlarged by approx. 70 m² on the ground floor. A large break-through was to add the adjacent business area to the store. This changed the façade design of the Frankfurt fashion provider as well. Two shop windows were to be presented symmetrically in the stylish old stone façade.

Challenge

In spite of the new spatial situation on the ground floor, the stairs into the upper floor were, of course, not to be changed. Thus, the floor plan had to be entirely re-organised. The lack of plans for the newly added area brought up some questions at the start of construction. A tense schedule for the conversion phase kept the project exciting until the end.

A centrally arranged open wood and steel staircase winds around an open shelf with straight shapes, thus serving as a room divider.

The store design was kept in muted colours. The women’s area is presented in soft creams and the men’s in blacks and greys. The furnishings are highly transparent and adjust to the concrete look of the floor with its surface.

Solution

The entire interior development is unobtrusive and restrained, without any images, logos or playful materials that would distract from the merchandise.
The store furnishings appear almost like a gallery, thus bringing simple cubes, clothes racks and simple shelves for product presentation to the focus. The customers’ purchasing experience thus becomes a highly pleasant and new experience of a very special kind.

Contact us
Contact us

mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!