Watches & jewelleryUhren & Schmuck


St. Gallen (Switzerland) More information
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Craftmenship meets modern shopfitting

On more than 200 m², the exclusive jeweler Chronoart paid tribute to passers-by and customers in the traditional watchmaking trade.


The jeweller’s workshop in Schmiedgasse is a kind of “glass box” in the shop window meant to invite one to watch after the interior design is complete. Tradition is to be preserved in the store´s design. Therefore, an exciting and unique design was created. It is modern and classical art once.


The entire ambience was to achieve a skilful combination of traditional craftsmanship, exclusiveness and modernity.

Tradition, exclusiveness and modernity – what a mix.

The chosen colours and materials were not the least aspect with which jeweller Chronoart wanted to present itself in an inviting and attractive manner.


The absolute and first eye-catcher upon entering the jeweller’s store is the impressive lounge area of the store design. It is framed by an interactive natural stone wall that presents eight watch brands in what appear to be solid shelf segments. Each brand has a touch screen and specialist literature from the manufacturer. A unique product presentation!

Lounge armchairs to linger

Special comfort and space to linger is offered by the store equipment in the form of modern leather lounge armchairs on the high-pile flooring. This area is accentuated by a suspended ceiling that is lit indirectly, as are the columns.

The entrance column is covered in a smooth high-quality leather. This is a material detail that is harmoniously integrated into the jeweller’s high-quality design. Any brand of watches presents itself in an individual architecture. This type of store design offers the customer a shop-in-shop concept that offers optimal alignment and diversity.

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+49 (0) 7143 96929-39


We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!