Schumacher Store_Würzburg-8
Fashion & Shoes

Schumacher

Würzburg (Germany) More information
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  • © HEIKAUS 2019

Every woman´s dream comes true

What woman doesn’t dream of a walk-in wardrobe? This is what ELIANE MODEN thought when they opened the first shop-in-shop area based on the vision of a luxurious walk-in wardrobe of the “SCHUMACHER woman” in 2010.

Task

The task was realising the store design for a shop-in-shop concept in an area of 80 m² for the fashion store ELIANE MODEN that is to present a walk-in wardrobe.

Challenge

The spatial flair was to be reminiscent of a loft atmosphere and various style combinations were to produce the design differences typical for SCHUMACHER.
The walk-in wardrobe of the “SCHUMACHER woman” was to be kept simply in the corporate colours “Nude” and “Greige”.
Nevertheless, the store design was to be harmonious and invite customers to dream of their own walk-in wardrobe.
– The optimally placed lighting should skilfully presents the merchandise.

Solution

The basic idea of the store design was based on the vision of a luxurious walk-in wardrobe of the “SCHUMACHER woman” in the corporate colours of “Nude” and “Greige”. The unique spatial flair was created by the generous lift style atmosphere. Unusual material and style combinations produce the typical SCHUMACHER design differences.

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mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!