Einblick Optik_Berlin-1
Optik & HörakustikOptics & hearing acoustics

Einblick Optik

Berlin (Germany) More information
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  • © HEIKAUS 2019

Einblick Optik provides insights into its new store design

Optician “Einblick” presents its products along with its new store design in one of the newest and most modern shopping malls in Germany, on a sales floor of approx. 50 square metres.

Task

The former business at the Leipziger Platz and the former Wertheim shopping mall that once stood here inspired the inclusion of old shapes and wall designs and translated them into a modern context. The task was creating an optician with great charisma.

Challenge

Preserving the old shapes while adding a hint of modernity was a challenge for our store construction team.

The high ceilings and windows are pleasing to the eye in architecture and store design

– Old forms translated into modernity

Solution

The large shop windows with a height of nearly five metres create perfect transparency. High-quality display cases on closed white bases ensure stylish and inviting shop window presentation. The appearance of the classically designed shop front is skilfully reflected in the design of the small store. The impressive room height permitted the installation of a sophisticated and effective ceiling segmentation. This provides a very attractive and pleasant room impression with its combination of indirect and direct lighting.

Even more white

The white and modern interior has a light and clear effect. The full-height walnut wall segments in which curved niches are integrated are a special and yet harmonious accents. In an absolute counterpoint to this, the opposite wall offers a modern and clear presentation of sunglasses. These are distinctively presented on the straight-lined white wall elements on satin-finished glass shelves.

Like pieces transferred from times gone by, classical details have been combined in a retail design concept with modern colours, materials and shapes. The store stands out with its exciting and successful combination of style and develops its special and unique charisma.

Contact us
Contact us

mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!