Future_Shop_Opti2018 (2)
Exhibition stand construction & other

Future Shop

Munich (Germany) More information
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  • © HEIKAUS 2020


For Europe’s most important optics trade fair, Opti in Munich, HEIKAUS was to develop a future shop for trade-fair construction on the order of the trade fair organiser. How should the optician of the future present himself? What options are there for connecting retail trade and online trade? What is the latest state of the art in measuring instruments? Visitors in the future shop should expect all of this.


The optician of the future will no longer compete with others of his trade, but primarily with the customer’s needs. Needs must be considered and barriers reduced or demands raised and priorities shifted, while also meeting the consumer’s wish for customisation. It was a challenge that trade-fair construction of the future shop had to combine these two trends to offer the customer a satisfied and successful shopping experience.

– Trade-fair construction ideas, trade fair design or trade fair planning – The future is the motto.


The focus is, of course, on the presentation of glasses. Glasses are presented in high quality like a piece of jewellery in the impressive trade fair stand. In addition to glasses presented in niches, other glasses are shown in various digital and interactive media. Customers are able to interactively search the digital “glasses range”. They have a gigantic choice of glasses at the trade fair stand. They can try on these glasses virtually as well, just like physical glasses. There is also a system (YUNIKU) with which the optimal position of the lenses can be calculated in relation to the eyes, based on the personal vision needs and facial features. The frame was also designed based on individual parameters. The changeable consulting landscape of trade fair construction is available for individual consulting and the sales pitch. Virtual reality devices are used to visualise the matching glasses. The sales room makes it possible to experience the new corporate design of the Opti trade fair.

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+49 (0) 7143 96929-39


We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!