Watches & jewelleryUhren & Schmuck


Ludwigsburg (Germany) More information
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A wedding ring store is redesigned

The store design of Hunke Trauringe was to be made more attractive for the customers! A fresh design and new presentation bring a new wind to the jeweller in 60 m².


The historical furniture was already present, but difficult to decorate. The subject of “wedding rings” was lost on the general area. Privacy for the future couple was to be improved. It was to be made possible to separate the wedding ring area as required.


The redesign was to take place in a very short conversion time, while also leading to a clear change. The budget was tight, which led to a financial as well as time challenge.


Design statements such as the impressive lamp by Marcel Wanders and the spatial treatment of illustrations set entirely new accents. They re-interpreted the well-known and thus connect tradition and modernity.

The large graphics on the area curtains and the display cabinets atmospherically illustrate the subject of wedding rings and form the design framework for the jewellery.

Translucent elements for a special atmosphere

The light-permeable area curtains separate the consulting tables from the front store area, creating a personal, calm consulting atmosphere.

The two full-height mirrors at the rear wall of the store design ensure eye contact from the consulting area to the entrance and make the compact space appear refined and generous.

The colour reduction to black and white, combined with the accent colour gold, form the “stage” for the presented pieces of jewellery.

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