The design focuses on circular shapes. An unusual room design and a presentation concept to perfectly display corrective lenses and sunglasses was created in alignment with the familiar logo. In the entrance areas, customers can immediately discover the “brand wall” with the optician’s comprehensive sunglasses offering. Following this large metal graphics wall that focuses the observer on every single one of the glasses is a highly transparent sales area with a harmonious colour scheme. The premises are given comfortable and high-value appearance with blue, grey and brown shades. Round design elements appear in many places: as high-pile carpets at the consulting stations, in the round ceiling and pendulum lamps and the original stylish “mirror steles”. The seats are inviting, too. Two armchairs that are like felt to the touch are placed in front of one of several a room dividers of transparent, bronzed glass. Comfortable chairs are waiting around the small consulting tables in dark-stained oak wood.
The backlit wall graphic in a radiant blue is a special eye-catcher in the measuring area. This room concept offers intimacy, transparency and competence in an inviting atmosphere on 125 m².