Irma Mahnel_München-1
Fashion & Shoes

Irma Mahnel

Munich (Germany) More information
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  • © HEIKAUS 2019

An exclusive "merchandise presentation"

The exclusive collection by Irma Mahnel, a master student of designer Christian Dior, is presented individually and in high quality in this store design.

Task

The task was presenting the exclusive design pieces, raising them up above the basic pieces and creating a memorable atmosphere for customers.

Challenge

Special fashion requires special presentation in this fashion store. This was the demand of store furnishings in this concept, in order to create an optimal merchandise presentation.

– A sea of shining mirror segments for the perfect presentation of the design merchandise

Solution

Free-standing merchandise carriers provide a “stage” for the high-quality and tasteful collection parts. The reduced density and colour presentation of the basic products in recessed wall segments for the merchandise distinctly highlight the high quality of the items.

The shining mosaic

One of these special elements is a mirror mosaic that was put together specifically for this boutique. The shining segments perfectly present the designer’s exclusive women’s collection in black.

Contact us
Contact us

mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!