Irma Mahnel_München-1
Fashion & Shoes

Irma Mahnel

Munich (Germany) More information
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  • © HEIKAUS 2020

An exclusive "merchandise presentation"

The exclusive collection by Irma Mahnel, a master student of designer Christian Dior, is presented individually and in high quality in this store design.


The task was presenting the exclusive design pieces, raising them up above the basic pieces and creating a memorable atmosphere for customers.


Special fashion requires special presentation in this fashion store. This was the demand of store furnishings in this concept, in order to create an optimal merchandise presentation.

– A sea of shining mirror segments for the perfect presentation of the design merchandise


Free-standing merchandise carriers provide a “stage” for the high-quality and tasteful collection parts. The reduced density and colour presentation of the basic products in recessed wall segments for the merchandise distinctly highlight the high quality of the items.

The shining mosaic

One of these special elements is a mirror mosaic that was put together specifically for this boutique. The shining segments perfectly present the designer’s exclusive women’s collection in black.

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+49 (0) 7143 96929-39


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