Heikaus_Opti 2018 (4)
Exhibition stand construction & other

HEIKAUS

Opti, Munich (Germany) More information
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  • © HEIKAUS 2019

Task

Creative players in the optics industry use the annual OPTI trade fair in Munich in order to present themselves and their innovative novelties and products. OPTI is THE international trade fair for optics & design. It is a corporate presentation & innovation platform. This is what the trade fair presentation should offer the international audience. Inviting & transparent. This is how the visitors are to meet the trade fair stand.

Challenge

Skilful presentation is vital in this large and international exhibitors’ field. Tasteful instead of loud and obtrusive – with style and value. The design of the trade fair stand embodied the diversity of the industry. The materials, colours and forms symbolised development and the innumerable options for presenting oneself, one’s brand and one’s competence.
– This kind of trade fair appearance is about winning customers … after all, customers want to be “won”!

Solution

Our solution for OPTI was the presentation of an entirely new perception of space. This included the shifting of levels and points of view within trade fair booths. Refined materials, comfortable sitting areas and a flower meadow above the visitors’ heads ensured attention and contents for discussion. This was just what we were aiming for. Good discussions, triggered by an impressive trade-fair booth!

 

Contact us
Contact us

mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!