Skilful presentation is vital in this large and international exhibitors’ field. Tasteful instead of loud and obtrusive – with style and value. The design of the trade fair stand embodied the diversity of the industry. The materials, colours and forms symbolised development and the innumerable options for presenting oneself, one’s brand and one’s competence.
– This kind of trade fair appearance is about winning customers … after all, customers want to be “won”!