Riani_Graz-1
Fashion & Shoes

Riani

Graz (Austria) More information
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  • © HEIKAUS 2019

Everything fits perfectly at RIANI, always and everywhere

The Riani fashion label wanted to present its first shop-in-shop concept in the Brühl fashion store in Graz. The focus was completely on merchandise presentation for the customers.

Task

Riani wanted to have a very high-quality and elegantly furnished shop in this project, that puts the focus on the high-quality merchandise and highlighted the quality of its products.

Challenge

A store design was to be developed that is simple and elegant without seeming boring and puts the merchandise at the focus for the customers

The logo of the fashion label is reflected here as an exclusive chrome-coloured embossed print plaque on the partially leather-coated furniture.

Light accents that do not distract from the merchandise presentation were to round off the design and increase its value.

-HEIKAUS combined old wood and exclusive new materials into a unified whole in this store design.

Solution

The merchandise mostly presented hanging appears to be nearly floating and stands in the middle of exclusive materials such as light grey leather – with fine hems and white high-gloss varnished surfaces combined with sun-burned old wood and smoked chrome merchandise carriers, perfectly at the customer’s focus.

Ease and elegance

Accents are added by “old-wood joints” on the “basic cubes” and in the rear walls that seamlessly integrate into the brackets of the hanging merchandise  presentation. Sophisticated connections between the individual parts give the store design concept an incredible ease and elegance.

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mail@heikaus.com
+49 (0) 7143 96929-39

Contact

We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!