Optik & HörakustikOptics & hearing acoustics


Berlin (Germany) More information
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First the store, then the product!

The new “Schönhelden” glasses store can be found in Thaerstraße, Berlin. Glasses are presented purely and naturally in 150 m². Rough chipboard in a natural look is combined with concrete-look flooring and wall grid elements made of stainless steel. This is an urban-style optician.


“Schönhelden” wanted to brave the jump into independence. Many years of experience in the area of sports optics were to lay the foundations for developing a dedicated customer base.


This project was a diverse challenge for our store construction team with a reference to store design.

Fresh, young, a little pert, with a style typical of Berlin but representing high value and a clear love of sports glasses … this was the target set and the great challenge here. An optician far removed from the default.

– “Schönhelden” will let you discover the store first and the product second.


The cool “white style” and rustic materials are combined with modern swivel chairs and lounge armchairs that are in perfect harmony with the natural wood segments in their warm curry shade and complete the store design.

The glasses are presented unobtrusively, but in an absolutely exclusive look. They are part of the retail design concept. Both the ease and free space enable customers to look around, orient themselves and be inspired by the product. The unusual and almost minimalist store design invites exploration.

Contact us
Contact us
+49 (0) 7143 96929-39


We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!