Each area was to have its own individual note or identity and nevertheless appear as one unit. Men’s underwear, nightwear, women’s underwear, lingerie, the world of sauna and a cash desk area were to be presented so that each area is clearly recognisable and the customer maintains the overview.
The saune panelling in transparently varnished wood harmoniously fit the overall image.
Many different materials had to be used in the store design in order to give every single area a specific touch and distinguish it from the others.
– Even the smallest details of store equipment were chosen to create a harmony with the overall design.