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A magically feminine ambience for future brides

A place for dreams was to be created in 105 m². Trauringschmiede sells more than just jewellery. It sells a bond for a life time in its most beautiful facets. This feeling was to be made visible in the store design as well.


The jeweller’s store design was to inspire with its clear lines and restrained colours in order to perfectly present pieces of jewellery. Future brides were to feel safe and well taken care of by the store design.


Not only Trauringschmiede in itself, but the bridal fashion area of the “MarryGold” brand in the basement was also intended to inspire dreams and imagination.

The perfect and harmonious combination of these two areas was the focus of the store design.

– Anything the bride might wish for, from the wedding ring to a dream made of lace.


Pure white, ivory and greys, along with a strong bordeaux as an accentuating colour, were skilfully combined in the wedding ring area on the ground floor and give the presented pieces of jewellery space to unfold their effect.

A flooring in a light elm look fits well with the white high-gloss-painted consulting tables that create a pleasant interview situation together in combination with high stools with their chrome-plated feet and ivory padding. Classical table lamps reflect the colours and materials to create a comfortable consulting atmosphere. The presentation in glass display cases is restrained and yet effective in the store equipment.

A stage for precious pieces.

The store design of the bridal fashion area spirits away future brides into a magically feminine ambience. The store design is dominated by light creams and conveys an almost cocoon-like flair with softly draped fabrics along the entire walls and the high-pile carpet. Generous changing rooms that were designed as round arms made of the same fabric offer plenty of space for trying on dresses. White square platforms are the optimal stage for inspecting the precious pieces of silk and lace. Flexible, playful silver mirrors permit an all-round view and light baroque chairs with turned legs offer a comfortable seat for the future bride’s companion.

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We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!