When it comes to shop design and shopfitting, it is important to consciously use the so-called shopping-active zones of the store. The presentation of goods of your retail design project must be planned accordingly. Certain placements should be reserved for selected products. In some sectors, e.g. drugstores, it is advantageous to divide the product range into different presentation zones.
The most interesting articles, new products and special highlights are displayed at the most present places distinctly and visibly in order to make the customers notice them immediately. Certain product presentations and placements, such as the walls on the right side of the shop, so-called ramps when a customer changes his direction, head ends of good presenters, checkout areas and corridor zonings are areas which are intensively perceived by your customers – and thus ideal for placing special product presentation and highlights. These requirements are integrated with a reliable sense of style by our designers into the interior design and shopfitting concept.
The less frequented shop areas on the contrary, are staged by our shopfitting experts with optical and creative means to attract attention. Often the walls on the left-hand side, entrance areas, aisles in the middle, corners, and staircases require special attention and creativity from the interior fitting specialists and designers. The presentation of goods in these areas should be especially appealing and striking in order to be noticed by the customers.
Setting highlights to attract attention – an essential part of a skilful product presentation!
As an experienced shopfitter, HEIKAUS is familiar with all the requirements of an optimal shop design and an appealing, flexible and functional product presentation. We are your creative partner for planning and interior fitting, in the field of retail design. Together with you we develop innovative design ideas for your shop furnishings. As a result we get a clearly arranged presentation of goods with appealing stagings and highlights for your customers and your success.
Skilful product presentation which stages your products and services in an emotionally affecting way!