Schumacher Store_Würzburg-2
Retail design


Good retail design is THE visual success factor in retail trade and is crucial for shop fitting!

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  • Retail design
  • © HEIKAUS 2019

Retail design

Take advantage of the fantastic possibilities for creative merchandise presentation!
A successful retail design is a crucial part of your brand image. It fulfils all of the requirements that you need to succeed. The functionality of the interior design and of the inventory are just as important as the visual impact and design of the same. As a result, the new retail design concept has to appeal to, invite and inspire your customers. HEIKAUS, as your general contractor for turnkey shopfitting, develops, in close cooperation with you, an interior design that is tailored to your wishes and needs. Working together will generate ideas that convince you and your team as well as your customers!

Explore new horizons and set your own course!



for your business

As a shopfitter we have an experienced team of architects, designers and craftsmen.
This guarantees transparency and ensures budget adherence.

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Functionality stands for competence!

Before it comes to optical stimuli and accents of your new retail design, it is first necessary to have a look at essential processes, positionings as well as the existing interior and layouts. Where will the stock and storage room be placed in terms of the interior design? Is there a need for separate rooms for examinations or workshops? Where should which products be presented, where will the customer consultations take place and where is the perfect location for the changing rooms?

In the end, the interior design and the retail design need to harmonise perfectly with each other!

On the one hand, the aim is to create an excellent interior design with an appealing combination of colours and materials and a harmonious lighting concept. On the other, we need to focus on functionality but above all on the individual, attractive placement and presentation of your products. As a result, we will achieve an ambience which impresses your customers and appeals to them.
This is because the way of presenting your merchandise and your retail design are of great importance to your customers. Convincing functionality in combination with original product presentation, provide orientation and at the same time they convey creativity, quality and competence. Ask yourself at the beginning of your interior design planning process, which of your products should be presented horizontally and which vertically. This means you should consider which one will be the appropriate way of presenting your merchandise and how they should relate. How flexible should your new product carriers be in terms of capacity and height? Do you need storage space in the sales area? These are details which will be very helpful later on regarding your work and communication with customers.

Efficient processes as well as merchandise presentation that emphasizes your competence and professionalism in your industry!

Good interior architecture stands for its stylistic sense!

As the general contractor, we will support you regarding the conception, the interior design and the successful execution of your retail design project. The HEIKAUS team has completed more than 4,000 shopfitting projects over the past 40 years. This is a large number of projects that took a long time to gain in-depth experience in a variety of industries – but is also perfect for exploring the retail business as well as the customers and their buying behaviour.

Good retail design is a reflection of your good taste, your brand and your products but also of your competence. Convince with up-to-date materials, an appealing colour selection, unusual product presentation and a harmonious interior concept.

Become a stylish example for your customers!

Together we will create your personal retail design concept for your business. An interior design that stands out and attracts attention. Instead of “good, cheap and comfortable” HEIKAUS will create an individual retail design for you which is “meaningful, sustainable and innovative”!

HEIKAUS is your general contractor with empathy!

Set valuable lighting accents!

Light has something “atmospheric”. The success of a retail design or interior design also depends on details like illumination. Lighting is an essential design and mood element of your retail design concept. It is only perceived by the customers unconsciously, but it is decisive when creating a specific atmosphere. In addition to providing a pleasant basic lighting, light directs the line of sight and influences both the perception and the mood of your customers.

It is important to set contrasts in your retail design concept. With different levels of lighting intensity, it is possible to illuminate things selectively and set them in the scene. Some areas, on the other hand, are kept darker in order to create quiet zones. With a targeted lighting concept, you can draw attention to particular things, arouse curiosity and create a special atmosphere that will make your retail design a special experience.

Light is emotion!

Contact us
Contact us
+49 (0) 7143 96929-39


We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!

Trendsetting or standing still - you choose the direction!

The market, the people and the trade are in constant motion. Tastes, style and trends change all the time. Retail design has to develop continually and find new ways to present itself. New, functional materials and innovative product developments in the field of interior design offer design opportunities which allow us to bring variety into the retail design and generate attention and desire.

This is a big advantage and thus an opportunity for the retail business. Only in retail stores can you create unusual product experiences within the framework of your retail design concepts which are perceptible by all senses. Anything is possible! HEIKAUS develops your personal shop-fitting trend – thus making you and your interior design and product presentation, a trendsetter. Your products want to be seen – so let’s build them a stage.

Together we can write the script and get the best cast!

This stage has to fit exactly. Size, lighting, location, … it will be your appearance! We will adapt the entire context, both in terms of design and function, to your products and services. Our goal is to develop an individual retail design that is tailored to you and fits your product, the price segment and your target customers. Together with you, we put together colour themes, materials and design accessories – for your business. For the most successful appearance on your retail stage. You set the trend! Your shop is your stage! If you feel well, your customers will be comfortable too.

Let us design the space and stage your performance!
HEIKAUS is your design specialist and implementer … your general contractor!

All or nothing?

Does a shop have a half-life-period? After how many years should you think about redesigning your current retail- and interior concept?
Interior design goes through trends, as so does fashion. Again and again, there are new colour themes, surface styles and materials that reflect the respective zeitgeist and current demands. When is the right time to do a complete redesign or maybe only a partial update?

Keep your perspective from the inside to the outside. Is there a noticeable desire for change in your heart or do your customers expect something new – a fresh breeze? It does not always have to be the complete conversion. Often, even only a partial renovation is enough to visibly and noticeably change the design of the retail store. And this is the desired goal. Creating change that your customers perceive positively.

Changes like these in the architecture and the interior design signal being up-to-date and competent. Do not stand still, keep improving, recognize trends and set your own. Individuality and authenticity pays off. Because what inspires you will also delight your customers. Changes create new motivation and dynamism, both for you and your employees. A wind of change thanks to an up-to-date, new retail design. Even partial alterations can completely change the overall impression of the existing retail design and set a brand new course.

Interior design is manifold – the design opportunities unlimited! We create change – for you and your customers!

What is your recognition value?

Your individual promise regarding the quality and performance of your brand needs to also become visible for your customers in your retail design concept and it is essential that the customer recognizes and understands this.

Materials, shapes and colours are interior architectural tools of interior design. They are crucial visual factors and increase “your” recognition value. More than that … your individual retail design concept stands for your personal identity! So compose a concept that reflects your personality, that you identify with and feel comfortable. Create interior design together with us with flair and feel-good character. In a place where you feel good you recharge your batteries for your business!

HEIKAUS retail design concepts let you become a brand. Your products, competencies and services are your identity – your brand!

Customer contacts arise at your POS (point of sale). Wherever your competitors are bustling, it is important to have an impact, to attract attention and to get into conversation.

Stage your products creatively and attractively with innovative shopfitting. Create with us your own brand and communication world – in your retail design concept!

Our interior design team will work with you to develop an authentic and harmonious branding and unmistakable retail design – all in one piece – as your general contractor.

The HEIKAUS designers, interior designers and planners create interior designs that make shopping sensible and perceptible for customers. The emerging shopping worlds let the stationary trade become an experience space. Retail design makes shopping seinsible – a matter of feeling – for you, your team and your customers. Listen to your feeling!

HEIKAUS creates your brand image – your successful retail design!

Contact us

You can rely on the vast experience of our design and crafts team which specialises in turnkey shopfitting. We take the time to get to know you and understand your vision and your goals. Make a choice and make a decision. HEIKAUS will guide you on your way to your goal!

Architecture & Interior Design

Approval Process

Execution & Detail Planning

All services from one hand

Project coordination & -control, cost control

official acceptance

turnkey handover