OPTI 2019 is a guidepost. Every year in January the visitors have the opportunity to meet the experts and the creative minds of the optical sector in order to experience new trends and technologies. Those who have visited OPTI know that this international fair for optics and design is a trend-setter. With almost 700 exhibitors from 40 countries the fair in Munich draws in every year about 29000 trade visitors. In 2019 there will be six halls for the first time. In the course of this expansion the offer for the visitors was enlarged among others by the new „opti campus“. A highlight is also the brand new „opti showcase“ which is a part of the campus. This area has been planned and designed by HEIKAUS and it will show the opticians new perspectives and serve as a stage for digital and strategic topics. At the beginning there is the „Customer Journey“ which demonstrates how opticians can thrill their customers and guide their „shopping journey“ perfectly even in times of social media and online presence.
Come and experience the foresight together with HEIKAUS. With current trends and competent as well as individual consultation from 25th-27th January at booth C4.701. And do not miss the inspiring party with live music at the HEIKAUS booth on January 25th starting at 7 pm!