Watches & jewelleryUhren & Schmuck

Juwelier Bielert

Neustadt (Germany) More information
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  • © HEIKAUS 2020

A room to linger and be amazed

Since mid-November, jeweller Bielert, situated in the Marktstraße in Neustadt, has received his customers in new, modern sales rooms. Many brand worlds are presented in an individual, inviting store design in 180 m².


The jeweller’s store design was redesigned according to the rules of elegance and aesthetics. The store design was to convince with skilfully presented highlights throughout the room and an exciting presentation of the pieces of jewellery. Each clock and jewellery brand was to be presented individually and attractively.


The jeweller desired a completely new and exciting store design that was to highlight and emphasise the exclusiveness of the products. A consulting oasis with a cosy and yet high-value atmosphere was to be created for particularly exclusive pieces.
The store design was to create an impressive place to linger and offer the matching context for the exclusive presentation of merchandise.

-Cosy consulting oases with a high-value and exclusive atmosphere.


The first eye-catcher upon entering the jeweller’s store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a shimmering effect and appears very exclusive. Surrounding light strips make the room appear generous and light while emphasizing the straight lines of modern store designs.

A striped three-dimensionally cut ornament is reflected in the overall furniture and wall design. This interior design medium creates a consistent frame around the individual brand worlds.
The high-quality products are presented in attractive, bright, dedicated display cases as well as in the shop-in-shop concept by Bielert.

In spite of the many brands, a consistent retail design runs through the entirely redesigned sales area. Both the white high-quality wall display cases with leather enclosures and the light-coloured steles in the mid-space brilliantly present the pieces of jewellery and clocks.

The oasis

The jeweller’s consulting oasis stands out with high-quality materials and colours. The shade of the wall changes to a warm coffee shade here, while suspended brass lamps above the large consulting tables elegantly complement the store design.

Contact us
Contact us
+49 (0) 7143 96929-39


We take the time to get to know you and understand your vision and your goals. We would be pleased to present you with a non-binding offer and provide you with the appropriate professional advice. Make a choice and make a decision! HEIKAUS will guide you on your way to your goal!