The first eye-catcher upon entering the jeweller’s store is a dark, completely mirrored ceiling opening with a highlight lamp made up of 120 individual LED glass spheres. This elaborate ceiling design has a shimmering effect and appears very exclusive. Surrounding light strips make the room appear generous and light while emphasizing the straight lines of modern store designs.
A striped three-dimensionally cut ornament is reflected in the overall furniture and wall design. This interior design medium creates a consistent frame around the individual brand worlds.
The high-quality products are presented in attractive, bright, dedicated display cases as well as in the shop-in-shop concept by Bielert.
In spite of the many brands, a consistent retail design runs through the entirely redesigned sales area. Both the white high-quality wall display cases with leather enclosures and the light-coloured steles in the mid-space brilliantly present the pieces of jewellery and clocks.
The jeweller’s consulting oasis stands out with high-quality materials and colours. The shade of the wall changes to a warm coffee shade here, while suspended brass lamps above the large consulting tables elegantly complement the store design.